Success stories

An established, independent, quick service restaurant wanted to better understand the impact of a new competitor restaurant which opened near to them. PxidaCX™ helped them to evaluate their own offerings compared to the new competitor’s and understand the impact of the new neighboring restaurant opening.

The new competitor was a national branded franchise that focused particularly on making sandwiches exactly how the customer wants. The national brand advertised “made fresh” and “healthy offering”.

The quick service restaurant used PxidaCX™ to see just how they compare with the new competitor in the eyes and taste buds of their customers. PxidaCX™ identified and quantified a few key elements that customers considered the new competitor restaurant to be better at delivering. It was no surprise that “made fresh” and “healthy offering” was among the top things identified by PxidaCX™ that the competitor restaurant does better. In return, customers positioned the quick service restaurant ahead of their new competitor in other areas, including “menu variety” and “ethical sourcing”

Equipped with insights drawn from customer experiences, the quick service restaurant was able to take optimal action on their business decisions. They further emphasized and expanded their menu to provide more made-to-order and healthy options. Due to these changes, they experienced significant growth in revenue despite the new competitor restaurant opening.